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Services necessary for the creative conceptualization and development of a communication campaign for the promotion of the master's and postgraduate offer of the University of Barcelona, including the creation of the creative concept and its development in different communication pieces and formats. The assignment includes the conceptualization of the creative line and graphic development of the campaign, as well as its materialization through audiovisual and, where appropriate, photographic production, and the subsequent adaptation to the different channels and formats provided. The creative concept must have a transversal character and be susceptible to application to the different communication needs of the University of Barcelona, both in generic campaigns and in specific communications linked to the different fields of knowledge and the different master's and postgraduate degrees. The object of the contract also includes the exploitation rights of the materials, pieces and contents developed within the framework of the contract will be assigned to the University of Barcelona for a period of three (3) years, counting from the launch of the campaign, initially scheduled for the month of January of 2028 or for a longer period up to a maximum of five (5) years, the maximum permitted by law if the successful bidder offers it as an improvement. The assignment will include the exploitation modalities necessary for the dissemination and use of the campaign in the channels and media provided for in the technical specifications. The scope, characteristics, technical requirements, execution phases and deliverables associated with the services object of the contract are defined in the technical specifications (PPT).

Universitat de BarcelonaPLACSP 20772608

€90,0001 lot, 9 months
Tue 24 Nov14:00 in Madrid
26days

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